Archive for the 'Adsense' category

The Google AdSense preview tool

Google has a tool for previewing ads that might appear on a particular web page. This sounds like a good idea, but it does not go nearly far enough.

Firstly, it shows what might appear on a specific webpage, not what does appear if you actually have Google AdSense ads appearing on that page. Unless you don’t mind skewing your statistics by visiting your own website, this isn’t a great way of going about it. What I really want to know is what ads are appearing on my website, without visiting the website. And without being tempted to click on your real ads - definitely don’t do that!

I would like a list of ads and their URLs that have been served up on my website by past visitors, so I can determine if the ads are appropriate. I should be able to click on the link (without gaining income or charging the advertiser) and see what their website is about.

There is something else missing from Google’s ad previewing tool: it is limited to working only for Internet Explorer! This is very strange, as Google actively sponsors and promotes FireFox, and Microsoft is one of (if not the only) enemy of Google!

Even Good Intentions Can Lead to Being Banned from Google AdSense

I came across an article (thanks to Web Tools Collection) about how a well-intentioned effort to remove trash ads from a website lead to the website owner being banned from Google AdSense.

Andreas Viklund, explains how he clicked on his own ads to discover which ones were legitimate. He first logged into his Google AdSense account* so that the clicks would link to him, and not be counted.

*NOTE: I was going to link “Google AdSense account” to a Google referral link, but there is no way to do this without using Google’s script, which is not what I want here. Sometimes they go overboard on the scrips. Sometimes I wish they would use plain links as Amazon and PayPal allow you to do.

Google suspended Andrea’s account for clicking on his own ads, much to his frustration. He was able to resolve the Google issue, and learned not to click his own ads in the process.

While I understand Google’s desire to avoid click fraud, there are a couple of other legitimate issues to consider here. As Andreas explains in his post, some of the ads on his site were really interesting, and he even signed up for some of the offers. This stands to reason.

If you are interested enough in a subject to write about it, chances are you are one of the best prospects for the ads that appear on your own site.

When I registered some new domain names recently, I was curious to see what ads the aggregator operated by my domain registrar, before I configured the domains for my own website. Sure enough, some of the links pointed to very interesting websites, which I book marked for future reference.

It seems to me that there is a gaping hole in the Google Adsense system. I should have a list of ads and their URLs served up on my website, so I can determine if they are appropriate. I should be able to click on the link (without gaining income or charging the advertiser) and see what their website is about.

Google does have a preview tool , but it is very limited in what it can do.

I will be looking at some of Google’s competitors, just to see if they can offer a more interesting deal. For example,, and Note that I am not hyperlinking these references, because I don’t have personal experience with them (yet).


Google’s “Landing Page Quality” Program Should Help Publishers

Google has posted a Landing page quality update which describes how AdWord bidders are encouraged to provide quality landing pages. Low-quality landing pages cost advertisers more than high-quality landing pages.

As a publisher, I think think this is great for two reasons:

  1. It discourages those annoying “made for AdSense” sites that have no content and ads only. I hate those sites! no-one likes landing on them. It is disappointing when I think of a great domain name, only to find it is being wasted on an ad page.
  2. It provides my visitors with a better experience, should they decide to visit one of my sponsors. If they click an ad, and end up on some sub-standard site, how does that help them? If it doesn’t help them, it doesn’t help me!

I’ve not bought and ads for any of my businesses yet. When I do, I think this move will help me too. It will reduce competition from sub-standard sites.


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