Is Marketing Copy Better as One Long Page or Many Short Ones?
I am just working on new copy for my Douglas Samuel website. The copy writing is coming along, but now I face a dilemma: should I have a few long pages, or many short ones?
A few long pages may be better for readers, and for conversion.
Many short pages is probably better for search engine optimization.
I have come to the conclusion that the best approach is to do what is right for the readers. There are many methods for optimizing a site, and many subjects to write about when it comes to adding more pages. Getting visitors to arrive at the site is important. It is also important that they have a good experience when they arrive or the effort of building and promoting the site is wasted.