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Is Marketing Copy Better as One Long Page or Many Short Ones?

I am just working on new copy for my Douglas Samuel website. The copy writing is coming along, but now I face a dilemma: should I have a few long pages, or many short ones?

A few long pages may be better for readers, and for conversion.

Many short pages is probably better for search engine optimization.

So I’ve put the question to one of my favourite forums. If you want to read along.

I have come to the conclusion that the best approach is to do what is right for the readers.  There are many methods for optimizing a site, and many subjects to write about when it comes to adding more pages.  Getting visitors to arrive at the site is important.  It is also important that they have a good experience when they arrive or the effort of building and promoting the site is wasted.


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